Growing up on the path

I think I’m hitting business puberty.

The space I hold is taking a step up.
For the last—I don’t even know how many—months, I’ve been running this Substack to lead others into soulful business wisdom.
Then it evolved. Into life devotion. Inner connection. Embodied spirit.
And while those threads will always be part of me… I’m feeling the pull of choice. Of focus.
Of really growing my business further. More knowledge shared. More impact.

And while you’ll still hear from me on occasion in this space, I want to invite you into another layer.

Because one of the hardest things to explore on the soul-led business path (and I’ve seen this in so many of you) is the fear of inconsistency.
The fear that if you start something and change your mind—or shift directions—you’ll lose credibility.
You’ll confuse people.
You’ll look flaky.
You’ll fail.

So many people never even begin.
Their hands shake when they post.
Their lips tremble when they write.
They think:
“What will they say if I change my mind?”
“What if this isn’t really it?”

I get it.
I’ve been there.
And the most supportive realization I’ve ever had is this: do it anyway.

No one is looking at you that closely.
And I don’t mean that in a cold, cynical way.
I mean: when you step out of your own self-importance, you realize everyone is too busy living their own lives to obsess over yours.
Maybe they notice something you said or did—great.
But they’re not etching it into stone.
They’re not holding you hostage to your last post, or your last brand, or your last bio.
And if they are?
If they whisper “she’s scattered” or think “I’d never do that”?
You can trust that’s a projection.
A reflection of their own unclaimed longing.
A sentence of their own incompletion.

Here’s my advice—whether it’s a business change, a style shift, or anything else in your life:

Just. Do. It.

You’ll feel shaky at first.
You’ll want to go back.
You’ll question yourself.
But if you move with the discomfort, I promise you—you’ll be glad you did.

That’s why I’ve created a space for the rebel-hearted mystics who are ready to get grown up about their business, too.
Ready to get visible without the strain of constant posting.
Ready to shape-shift—even if that means showing up “inconsistently.”
Ready to stop hiding, and start finding the shape of what wants to form.

This new space is called Ads as Ritual.
Stop waiting to feel ready.
Stop waiting for your branding to be perfect or your message to be fully formed.

This won’t just be spiritual insight and poetic philosophy.
It’ll be practical knowledge.
Real strategy.
A deeper understanding of how to use ads as a path to being seen in your work—not as performance, but as devotion.

Check out the first post 👉🏽 If you’re serious about your business, stop waiting for magic.

Here to walk with you in the young adulthood of business hand-in-hand.

xo,
Rosa